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 Givex and ABMIS Announce Successful Gift Card Integration   
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Posted by: ITNovaScotia Admin Wednesday, July 19, 2006
July 18, 2006 (Toronto, ON) - Givex, a card management company specializing in customer acquisition and retention programs, and ABM Integrated Solutions, announce the successful integration of gift card transaction processing into the MARKET2 POS (point-of-sale) application.

"ABMIS is pleased with the new capabilities our integration with Givex offers our clients", states Ken MacDonald, VP of Sales and Marketing, ABM Integrated Solutions.  "The integration is entirely seamless and requires no additional equipment, making it an attractive offering for our clients looking at gift card solutions", MacDonald explains.

"This integration is exciting for Givex as it expands accessibility of gift cards in the grocery and convenience industries", says Les Hoffman, VP Integrated Partner Relations, Givex.  "Givex gift cards may be redeemed in-store, online or through IVR transactions, thus offering convenient forms of gift card redemption to consumers", Hoffman adds.

Givex's complete line of gift card services, including card activation, redemption, increment, cancel, and balance inquiry, have all been interfaced to the MARKET2 POS application.  In addition to real-time transaction processing, Givex customers have access to  24/7 support, online reporting, program administration, card marketing, card production and more.

About ABMIS
ABMIS delivers POS solutions to major retail, general retail and hospitality, and to c-stores/fuel and liquor stores. ABMIS has an in-house software development team that develops MARKET2, Java POS software for grocery and retail. Services include: software development, product integration, as well as IT services across multiple verticals.  For more information please visit www.abmis.ca.

About Givex
Givex, winner of European Retail Solutions' Card Based Solution of the Year, is a global provider of powerful card management technologies. Our focus is to deliver excellent customer acquisition and retention tools that optimize revenue for our partners. Our experience, reliability and commitment to building long term partner relationships has helped establish Givex as an industry leader in North America and Europe.  For more information please visit www.givex.com
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Comments (1)  
Re: Givex and ABMIS Announce Successful Gift Card Integration    By Tom R. on Wednesday, July 19, 2006
Is this good for them? They've been around a long time, but i never heard of other clients besides the NSLC. Lots of stores now into this gift card thing, saw a flyer at our royal bank that had them offering a service too - wonder if it through the same people.

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