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Aliant introduces new store in the Halifax Shopping Centre
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Location: Blogs News |
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| Posted by: ITNovaScotia Admin |
Friday, July 28, 2006 |
Halifax, NS – July 28, 2006 – Aliant and retail partner DownEast Communications are offering customers a new shopping experience at the Halifax Shopping Centre with the grand opening of a new retail store complete with an award-winning design concept. The store is the first of its kind for the province.
“We have redesigned this store so Aliant customers can have an even greater and more hands-on shopping experience, “ says Heather Tulk, Senior Vice President of Marketing for Aliant. “We continue to focus on convenience and innovation for our customers and the bold design of this interactive store, where customers can touch and feel the technology, supports this commitment.”
The store carries a full suite of Aliant products and services including home phone, cellular, Internet, Value Packages, and television. It also supports an innovative and interactive environment for customers to experience all Aliant has to offer. The store features an interactive gaming area where players using PlayStation 2 gaming devices can compete against each other, as well as an Internet lounge to relax and check out the latest online applications such as music and demos of the Notebook and PC Purchase Program equipment. There is also a large cellular area where customers can test the latest phones and data products.
“This store, supported by our knowledgeable staff, heightens the shopping experience with interactive displays and services on site. Customers can count on us to assist with the latest communications solutions available to them through Aliant”, says Kevin Hamm, President and Chief Operating Officer, DownEast Communications.
The Halifax Shopping Centre location is only the second Aliant store of its kind in Atlantic Canada. Designed by the local Halifax firm Breakhouse Inc., the unique retail style has already drawn attention with the award of “Best New Retail Store Design Concept” in June 2006 from the Retail Council of Canada.
Features of the unique design include hardwood, a mix of modern and retro fixtures, and the latest in digital signage technology. Shoppers walking by the store can view the online gaming sessions happening within the location.
The new Halifax Shopping Centre store represents the continuation of Aliant’s retail transformation with the goal of continuously improving the customer experience.
About Bell Aliant Regional Communications:
Bell Aliant Regional Communications (TSX: BA.UN) serves its customers throughout six Canadian provinces with innovative information and communications technology (ICT) solutions, including telephony, Internet, data, television, wireless, IT professional services, and value-added solutions. Bell Aliant also provides IT professional services through xwave’s offices in the Canada, the US and Ireland. Bell Aliant's approximately 10,500 employees build on its 100-plus year history by collaborating to deliver the highest quality of customer service, choice and convenience.
About DownEast Communications:
DownEast Communications offers a wide variety of communications solutions including cellular phones, high-speed Internet service, two-way radios, pagers, satellite communications, and corded and cordless phones to name a few. DownEast Communications offers only the best in communications products through its 46 retail locations in Nova Scotia, Newfoundland and New Brunswick, Corporate Solutions Team, and business-to-business and consumer websites. For more information on DownEast visit www.downeast.ca.
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For more information please contact:
Isabelle Robinson
Aliant Communications & Public Affairs
(866) 694-6762 |
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