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Cyberplex Announces Acquisition of Incentaclick Media Group
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Location: Blogs News |
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| Posted by: ITNovaScotia Admin |
Tuesday, December 05, 2006 |
TORONTO, Dec. 1 /CNW/ - Cyberplex Inc. (TSX: CX), a North American
technology and web solutions firm, is pleased to announce the acquisition of
Incentaclick Media Group Inc. ("Incentaclick"), a firm specializing in on-line
advertising and customer acquisition.
Incentaclick is a privately held business that specializes in digital
marketing. The company uses its proprietary network technology to deliver
customer leads and sales by connecting advertisers and web-based publishers.
Based on a thorough understanding of on-line consumer behavior, search engine
optimization, key word search and other online media, Incentaclick creates
value on a pay for performance basis. The distinctiveness of this model, is
that advertisers and merchants only incur marketing expenses when specific
results are achieved. With a network of over 3,500 publishers and proprietary
software that analyzes data to provide the most relevant, accurate and timely
messages to its users, the Incentaclick network has shown continuous growth
over the past 24 months. Incentaclick revenue, based on its last fiscal year
ended March 31, 2006, was over $3.1 million and the business was profitable.
According to Wikipedia, affiliate marketing is the single fastest growth
industry on the internet. Incentaclick currently appears as the top naturally
listed result on Google under the keywords "affiliate network".
Under the terms of the acquisition, Cyberplex will acquire all of the
outstanding shares of Incentaclick for approximately $3.5 million in cash and
Cyberplex shares. In addition, the shareholders of Incentaclick may receive
additional consideration based on an earn-out arrangement over the next 24
months with predetermined financial targets, which include among other things,
a requirement for positive EBITDA.
"The acquisition of Incentaclick is one of our largest acquisitions to
date and is a very exciting development for our company," said Geoffrey
Rotstein, chief executive officer of Cyberplex. "Not only does this new
division provide an additional service that we can provide to our clients, but
with a revenue model based on on-line advertising, it will allow us to
leverage one of the largest growth areas of the internet."
All three principal shareholders of Incentaclick will remain with the
company and its current President, Rafael Alter, will be appointed to the
Cyberplex board of directors at the next board meeting, subject to all
necessary approvals.
"We are thrilled to be joining forces with Cyberplex," said Rafael Alter,
president of Incentaclick. "The opportunity to work closely and leverage the
skills and experience of Cyberplex as we continue to aggressively grow our
business is very exciting for the entire Incentaclick team."
Further details of the transaction can be found in filings of Cyberplex
at www.sedar.com.
About Cyberplex
Cyberplex Inc. (www.cyberplex.com) is a technology firm focused on
providing application expertise and web based solutions to it clients. The
Company's specialized team of technology consultants and design, usability and
solution specialists assist clients with all aspects of their web based
applications as they design, develop and promote solutions that improve
business.
About Incentaclick
Incentaclick Media Group Inc. (www.incentaclick.com) is a performance
based marketing agency that focuses on customer acquisition and lead
generation. Our affiliate network includes various media properties and
distribution channels that will enable clients to target the right audience
ensuring a scalable ROI.
This news release may contain certain forward-looking statements that
reflect the current views and/or expectations of Cyberplex Inc. with respect
to its performance, business and future events. Such statements are subject to
a number of risks, uncertainties and assumptions. Actual results and events
may vary significantly.
For further information: investor@cyberplex.com |
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