Earlier this week, the J.D. Irving-owned recruiting website CareerBeacon.com put a 37-page colour publication into Alberta newspapers, encouraging expatriate Atlantic Canadians to take advantage of the labour shortage back home [Editor’s note: Please see Daily Business Buzz’ NewsMakers section from Tuesday, December 5 – S.H.]. Entitled Come Home to a Career in Atlantic Canada, the insert pushes large construction projects across the region and the hot IT sector in Halifax.

Jean Nadeau, general manager of CareerBeacon, said yesterday it's an attempt to make sure that employers who advertise on their website get the best candidates possible for jobs that are getting harder to find. "We don't expect 100% will come back. We're just trying to make a balance," Nadeau said. "It depends on where you are in life."

The publication comes after a similar publication, Move West, published by CanWest Media Works, was inserted in Atlantic Canadian newspapers in September. Nadeau said CareerBeacon had already planned its publication, and wasn't responding to Move West...

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