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SportsDirect Adds Major Canadian Media Network Transcontinental to Roster of Clients
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Location: Blogs News |
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| Posted by: ITNovaScotia Admin |
Tuesday, December 19, 2006 |
HALIFAX, NOVA SCOTIA, December 18 /CNW/ - SportsDirect announced today
major Canadian publisher Transcontinental Media selected the company to
provide dynamic sports content for its daily newspapers' online offerings.
Transcontinental is the first Canadian business to sign with SportsDirect. It
is the largest printer in Canada and the seventh largest in North America. As
one of Canada's leading publishers the company reaches 11 million readers with
its consumer magazines and dozens of daily and community newspapers, such as
Metro (Montreal), The Daily News (Halifax), and The Telegram (St. John's,
Newfoundland).
Transcontinental daily newspapers will receive a full sports content
solution from SportsDirect that includes live in-progress scores, statistics
and special features for all the major sports. It joins over a dozen U.S.
companies offering current sports information produced by SportsDirect. Those
partnerships have brought the information licensed by SportsDirect to millions
of readers across North America.
"Landing a major Canadian media provider like Transcontinental is very
important to us," said Paul Lavers, CEO of SportsDirect. "Having our products
recognized at home really validates our strategy. Transcontinental readers
want the very best in sports subject matter and we're pleased to be able to
provide them that."
"We are pleased to be bringing sports content of this high quality to our
readers and especially pleased to do it in partnership with a local Canadian
company," said Kevin McIntosh, Director of Digital Publishing for
Transcontinental Newspapers. "As a leader in our industry we always aim to
work with partners who are leaders in theirs. Sports Direct fits that bill."
Started in 1995, content deals with USAToday.com and MSNBC helped put
SportsDirect on the map and pave the way to more partnerships. Since then, the
company has developed sports content feeds tailored for online, interactive
and new media providers. SportsDirect's association with Transcontinental is
part of a recent initiative to grow SportsDirect's content services offering.
About SportsDirect Inc.
SportsDirect Inc. is one of the world's leading media organizations for
accurate and comprehensive sports content. Founded in 1995, SportsDirect Inc.
provides timely content to the biggest companies in the online, interactive
and wireless industries. Using state of the art technologies and customizable
formats, SportsDirect is able to offer publishers content that is easily
integrated and quick to deploy. For more information please visit:
www.sportsdirectinc.com.
About Transcontinental Media
The largest printer in Canada and seventh largest in North America,
Transcontinental is also the country's leading consumer magazine publisher and
second-largest community newspaper publisher. Transcontinental distinguishes
itself by creating strategic partnerships that integrate the company into its
customers' value chain, notably through its unique newspaper printing
outsourcing model and its value-added services. Transcontinental is a company
whose values, including respect, innovation and integrity, are central to its
operation.
For further information: SportsDirect Inc. Johnston Farrow, +1
902-835-3320, extension 289 Communications Officer
jfarrow@sportsdirectinc.com
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