Genie Shield consists of the following tools:

• Conversion Tracking Developed in-house, it allows all GenieKnows.com advertisers to track the conversions they see and to understand more about their ROI. Advertisers can easily set up conversion tracking within their accounts and monitor the number of conversions that occur, thus keeping track of ROI on the money spent on PPC campaigns.

• Auto Click Eliminator Used to scan traffic sources and to check for automated clicking on paid listings. Poor traffic sources can be spotted and removed immediately, thus protecting advertisers from paying for bot or scripted traffic.

• Paid-To-Click Traffic Eliminator Detects traffic from URLs that are involved in incentivized, paid-to-click programs. This type of traffic often appears legitimate even though the clicks generated are from non-interested users who are compensated for simply visiting a Web site briefly.

• Click Pattern Analyzer Digs even deeper into raw click data to spot click patterns based on user activity, anything from multiple clicking originating in similar IP addresses to poor clicks coming from known open proxy servers.

• IP and Referrer Blocking By micro-managing on a per-URL or per-IP basis, advertisers who have any issue with a traffic source are assured of the ability to block clicks based on the original referring URL or on the IP address of the user.

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