SportsDirect Inc. of Halifax announced a layoff of 28 people Monday, reducing its Bayers Lake operation to 122 staffers.

Changing market conditions prompted the move, said Rob Begg, vice-president of marketing for the 12-year-old Internet operation.

"We had to change our business model to adapt to changing conditions and to ensure future viability and continued growth," he said in an interview.

"It was a difficult decision to make, especially since this is a relatively small operation where everybody knows each other.

"However, it was also a decision we had to make in order to keep the business strong and growing as it responds to a changing marketplace."

Mr. Begg said SportsDirect was responding to changes among some larger customers in the way they do business, which have resulted in less labour-intensive operations on the company’s side...

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