SportsDirect Inc. announced today the acquisition of ProSportsDaily.com and BullySports.com. The acquisition of these two sites will add millions of new visitors to the company’s network. In addition to increased traffic, the sites bring complimentary content to SportsDirect’s existing umbrella of publications and give advertisers greater choice and opportunity.

Founded in 2001, ProSportsDaily.com is the top breaking news resource for pro sports fans and fantasy players. Constantly updated, the site provides breaking news, rumors, trade and draft information as well as columnists perspectives from around North America. ProSportsDaily.com is ranked within the Top 100 sports websites in North America and enjoys a continually growing, and loyal, user base.

Bullysports.com is a provider of fantasy games and contests for all professional sports including football, basketball, baseball, golf, racing and college sports. Users can choose from season-long fantasy contests, quick games for the casual player and invite their friends to private leagues. BullySports.com has thousands of active participants and has grown each season since its launch five years ago.

“Before buying ProSportsDaily.com and BullySports.com we were big fans of their product and content,” SportsDirect Inc. CEO Paul Lavers says. “Adding them to our family of sites offers visitors greater variety of content and interaction on our network. Advertisers will win by having access to more sports fans and also allow them to segment our audience into specific sports categories.”

SportsDirect Inc. started in 1995 as a publisher of a single sports statistics site. Over the last 12 years the company has expanded to include a network of popular sports sites that includes three of the top 100 sports sites in the U.S. In addition to publishing, the company also provides sports content solutions to leaders in the online, news and wireless industries such as USAToday and MSNBC. SportsDirect employs over 120 people at its headquarters.

About SportsDirect Inc:

SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.

Media Contact For SportsDirect Inc:

Rob Begg
VP Marketing
902-452-4144