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 Billboards going digital   
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Posted by: ITNovaScotia Admin Wednesday, June 21, 2006
By BRUCE ERSKINE Business Reporter

The traditional billboard is being transformed by digital technology.

"In its simplest form, it involves putting a display device in a public place that’s connected to a server, which is in turn connected to our central facility," said Steve Morrison, director of business development with DIME Inc., a Dartmouth firm that develops digital sign systems that incorporate Internet technology.

"We manage all of the content that’s created, all of the content that’s transferred to the display."

DIME, which was incorporated in 2004, is the brainchild of four partners, including Mr. Morrison, Keith Gordon, Jamie Doucet and Ibraheim Muhammed, who met while in university in Halifax.

The company began as a software development firm and now has clients like regional telecommunications giant Aliant Inc. and the rapidly expanding Halifax commercial real estate business, Killam Properties Inc.

Phil Fraser, Killam president and CEO, is very high on the DIME technology.

"I think it’s a great amenity," said Mr. Fraser, whose firm uses DIME digital displays in its apartment building lobbies to provide tenants with up-to-the-minute weather and news information. "We looked around at different companies, and DIME had the best options for us."

Dean Roebothan, Aliant’s distribution and channel management director, said DIME has 10 digital signs in Aliant stores and he expects to see more...

See the full story at The ChronicleHerald.ca

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